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ABOUT MARC J CASSATA
As a graduate of Parsons School of Design, Marc has been working as an Interactive Art / Creative Director, Digital Designer, and Creative Consultant for over 17 years. His professional experience includes heavy interactive design and detailed print work, but he also exhibits a professional knowledge of broadcast, photography, and film design. Designing in a multitude of client industries, his talents have created for a wide range of clients, including massive Pharmaceutical clients and small New York fashion boutiques. Along with his Project / Client Management, Front-End Development, Print Production Ability, Brief / Document Writing Expertise and his overall spectacular Leadership, Marc can take on any role necessary to lead and make sure all of a client's creative wishes are handled with the utmost respect, along with seeing that each artistic request goes well beyond the client's expectations.

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EXPERIENCE
TandemSeven Inc. • New York, NY • January 2011 to Present • Consulting Lead Visual Designer & Art Director
CLIENTS: High Level International Financial Institution

RESPONSIBILITIES INCLUDE:
  • Create and Maintain the overall Visual Design of a deep, multi-level Financial Banking Application
  • Interpret, Develop, and Design new elements, pages, and screens based on numerous UI / UX wireframes
  • Update, Manage, and Maintain a rich 200+ page Design Style Guide for use by numerous Technical & Development Teams
  • Help Manage Creative Responses and Changes to pivotal QA / QC feedback in an immediate and efficient manner
  • Create New Documentation in order to help streamline the Visual Design review process

Unit 7, LLC • New York, NY • August 2009 to February 2010 • Freelance Digital Art Director and Interactive Consultant
CLIENTS: Bristol-Myers Squibb (Plavix) • AstraZeneca • Pfizer

RESPONSIBILITIES INCLUDE:
  • Design and Art Direction for multiple interactive projects, including Websites, Microsites, and Flash Banners
  • HTML, DHTML, CSS, and JavaScript Development on a deep application prototype for Customer Research purposes
  • Created Userflows, Wireframes, and Information Architecture to define Website Structure and its User Experience
  • Lead, Designed, and Consulted Creative Work on pitches and participated in new business acquisition
  • Helped Create and Streamline a proper Digital Process, all while consistently advising on best practices
  • Helped start a company-wide Digital Education throughout the duration of the Creative Process

Independent Contracting • November 2006 to Present • Designer, Art Director, Manager, Producer, and Developer
CLIENTS: Clairol Professional • Curvation Apparel • Discover Magazine • Zeitbyte Digital Media • Shirin NYC & Shirin Kids • Cinereach • Dinosaur Securities • Hudson River Museum • Puget Sound Energy • Modernizing Medicine

RESPONSIBILITIES INCLUDE:
  • Art Direction, Design, and Conceptualization for multiple client Websites, Emails and Redesigns
  • HTML, CSS, and JavaScript Development for various Web Initiatives
  • Design and Art Direction for Print Marketing Initiatives, Logography, and Large Installation Pieces
  • Created Userflows, Wireframes, and set the Information Architecture for various interactive clients

Abstract Edge Web Solutions, LLC • New York, NY • August 2000 to November 2006 • Designer (2000 – 2003), Art Director (2003 - 2006)
CLIENTS: Clairol Professional • Marriott New York • Octagon Sports Marketing • Atkins Nutritionals • Loews Hotels • Vera Wang

RESPONSIBILITIES INCLUDE:
  • Design and Art Direction on various Websites, Email Campaigns, Flash Animations/Interfaces, and Internal Advertising
  • HTML, CSS, and JavaScript Development for various Web Initiatives
  • Delegated work accordingly to manage Client expectations, needs, and desires
  • Managed multiple projects and accounts in various client industries
  • Lead Creative Work on pitches that won top billing accounts
  • Researched and drafted documents outlining Website creation and the design process
  • Created Information Architecture, produced Websites, and assisted the technology team in backend programming duties
AWARDS & ACCOLADES
  • Named Best Creative Agency by Procter & Gamble for creative excellence in Clairol’s objectives (with Abstract Edge)
  • Named One of the Top 50 Interactive Agencies by B2B Magazine in 2003, 2004, and 2005 (with Abstract Edge)
  • Recipient of numerous HSMAI Adrian Awards for creative excellence of the New York Marriott Websites (with Abstract Edge)
  • Broadcast Design concept published in the book “Moving Type” by Matt Woolman and Jeff Bellantoni (Individual)
EDUCATION
Parsons School of Design • New York • BFA: 2000 • Department of Communication Design • 3.66 GPA • Graduated Cum Laude

PROGRAM KNOWLEDGE
Photoshop • Illustrator • InDesign • Acrobat • After Effects • Quark • Dreamweaver • Fireworks • Flash • Word • Excel • PowerPoint • Visio • Omnigraffle
HTML • DHTML • JavaScript • CSS • Expertise on both Windows and Mac platforms


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EMAIL ME!

FASHION & BEAUTY
Clairol Professional
ClairolPro Premium Crème
Vera Wang
Canyon Ranch
Curvation Apparel
Shirin NYC / Shirin Kids
TRAVEL & TOURISM
Marriott Hotels
Loews Hotels
Jet Blue
W Hotels
SPORTS & LEISURE
Octagon Sports Marketing
ManUp Sports Network - PP
Digicel (Duh) Mobile USA
US Cellular
Harley Davidson
Subaru
NON-PROFIT & ADVOCACY*
Diocese Of Oakland - New*
Cathedral Of Christ The Light - New*
Rock The Bulb
Street Theory
Heal The Bay
Malaria No More
ART & CINEMA
Cinereach
Discover Magazine
People’s Choice Awards
Zeitbyte Digital Media
The Hudson River Museum
Alliance for the Arts / NYC Arts
PHARMA & HEALTH
Plavix (Bristol-Myers Squibb)
Lyrica (Pfizer)
Diabetes Support Site - PP*
Modernizing Medicine
Atkins Nutritionals
Physician Reciprocal Insurers
ADOLESCENT & TEEN
Capcom / SNK Playmore
Kid Robot
Melissa & Doug
NYC Kid Arts
THE CUTTING ROOM FLOOR
Clairol Professional
Octagon Sports Marketing
Zeitbyte Digital Media
Rock The Bulb
Physician Reciprocal Insurers
HodgePodge
RESUME & BIO
My Linked-In Profile
CONTACT ME
Email Me



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